BRANDING
DONE RIGHT
Rooted in research and strategy, we create custom, timeless brands that stand out. Our branding services are a cornerstone of effective digital marketing, extending beyond surface-level aesthetics; we create compelling brand experiences that will connect with your audience on a deeper level. We’re not just designers, we’re brand strategists.
The Process
Media Shop Collective’s journey begins with a conversation. By understanding where it all began, with both the brand and founder's story, we can create something truly special. People don't just support brands, they resonate with the people behind the brands and the problems they solve in this world. We dive deep into your business to understand your values, mission, and the problems you solve. By aligning your brand values and points of difference to your ideal customer, we create a strong market position.
BRAND STRATEGY
An identity is the face of a brand! Creating a compelling visual system that includes your primary logo, secondary logos, sub-marks, colour palette, and fonts, that when brought together is unmistakably remarkable. Through in-depth discovery, we uncover your brand’s essence, vision, mission, and story, delivering a face, voice, and personality that resonates with your ideal customers. Every element is carefully chosen to represent your brand’s essence.
BRAND IDENTITY
While a brand is often intangible, the way you make your customers feel has the power to create an unforgettable brand experience. By understanding your brand's purpose and the factors that drive your customers to purchase, we can position your brand identity as the visual cue to influence and support a consistent on-brand connection at every touchpoint. From your website to social media, we create a cohesive experience that leaves a lasting impression.
BRAND EXPERIENCE
WE DELIVER BRAND EXPERIENCE
WE DELIVER BRAND EXPERIENCE
OTHER SERVICES
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We all know a picture is worth a thousand words, but did you know that consumers are much more likely to trust, engage and convert when shown the people behind the business? Share your brand story with professional photography and videography for your website, social media, and other digital marketing efforts. Our in-house team can capture images and videos that encapsulate your brand values and evoke connection and action in your customers.
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Leveraging your brand identity and supporting quick marketing execution, we design customizable templates to streamline your every graphic need. Easily use these templates in Canva or Illustrator to create consistent and professional graphics for social media, websites, newsletters, and other brand collateral. Our brand kits also include a playbook for efficient social media management.
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Consistency is key. Brand collateral is an effective way to promote your business and provide your customer with a cohesive brand experience. Brand collateral includes but is not limited to: business cards, letterheads, envelopes, signage, packaging and promotional materials. By creating high quality collateral that is consistent, memorable, and targeted to your audience, you can effectively promote and build your business.
