Why Brand Identity Is So Important
Your Brand Identity Matters
The saying 'don't judge a book by its cover’ does not apply to brand identity! Your business’ brand identity is the first thing your customers see, and it’s vitally important it makes a lasting impression. A strong and robust brand identity can help a business set itself apart from competitors, build brand recognition and trust, and appeal to stakeholders.
What Is Brand Identity?
Your brand identity is what differentiates you from other businesses. It’s what makes you unique! It is built of an assortment of visual characteristics that tell your brand story, values and personality. Typically it included the following key elements:
Brand Name
Logos
Tagline
Colour palette
Typography
Messaging
Tone
What Is Brand Recognition?
Brand recognition is built with a robust, memorable and consistent brand identity. It is the ability for your audience to recognize and identify your brand from its name, logos, packaging, photography, tagline or other visual and auditory elements. It’s important to create a level of familiarity and awareness with your consumers. Brand recognition and trust can help you gain customer loyalty and establish a solid reputation in your industry.
When it comes to building this trust and credibility, CONSISTENCY is key! Being consistent across your branding, social media, website, advertisements and touch points will help you build a loyal customer base. A consistent brand identity will ensure that all of your business’s communications, products and services are streamlined resulting in a cohesive and established brand.
Brand Values & Personality
Your brand identity should help you communicate your brand values and personality to your audience. Having strong values will help you differentiate yourself from your competitors. Customers are more likely to engage with your brand when they share similar values. We want your audience to say “I love this brand! They really get me!’.
Here are a few examples of brand values:
Sustainability
Diversity
Integrity
Accessibility
Innovation
Pride
Skill
Collaboration
Attention to detail
Commitment
Here at Media Shop Collective, we believe it’s essential to establish your brand values before diving into brand concepts and design. During our discovery call we will dive into your brand story and the vision behind your business. By learning the ins and outs of your business, we are better able to understand the goals and objectives for your visual identity. When we solidify your brand values and personality, your visual identity will be much stronger and more intentional.
What’s Included in a Media Shop Collective Brand Identity?
When building your brand identity, our team of designers sets up for success with a visual identity that will support all your marketing efforts. In your MSC brand package you will receive the following:
Primary logo
Secondary logos
Submarks
Additional branding
Brand pattern
Custom Colour palette
Typography styling
Brand Guidelines
We carefully plan and execute your brand identity to ensure that all aspects of your brand work together to create a unified and recognizable image. Check out this fun and vibrant brand identity we created for Be Assured Taste Alberta.
Why Not ‘Just A Logo’?
“I just need a logo!” is a saying we lose sleep over! When business owners don’t see the value of a strong brand, they are slamming the door out on the potential for exponential growth! By only having a singular logo as your brand identity, you are not setting yourself up for success or longevity. Yes, a logo is a visual representation of your business but it simply cannot carry the weight of your entire brand. A singular logo is just one small piece of the puzzle. An effective and successful brand identity consists of layers of visual and non-visual elements to pique your audiences’ interests and deeply root connection with your brand.
One Week Brand Design Intensives
Media Shop Collective is thrilled to announce that we are launching Brand Design Intensives this month. These brand intensives provide you with a ready to roll out brand in just 5 business days! This cost effective solution provides you with a primary and secondary logo, icons, colour palette, typefaces and sourced photography that will make your brand memorable and irresistible to our audience! Book your discovery call to learn more.