CASE STUDY
CENTRAL SOCIAL HALL
An Edmonton restaurant staple, Central Social Hall is the go-to spot for drinks with friends, brunch with the family, late night bites, and comforting elevated dinners. Focused on creating an elevated dining experience, Central Social Hall is a place you can’t skip.
THE PROJECT:
Central Social Hall is a longstanding Edmonton restaurant with locations in St. Albert, Jasper Avenue, and Ellerslie. As a full-service marketing partner, Media Shop Collective assists on their comprehensive marketing needs. By diving deep into Central’s challenges and goals, Media Shop was able to tailor its marketing strategies to meet Central’s specific needs, including increased brand awareness, effective social media engagement, enhanced online presence, and more targeted marketing campaigns.
OUR MARKETING SOLUTION:
SOCIAL MEDIA
Full-Service Social Media Management, Content Creation, Photography + Videography, Reporting + Analytics on Instagram, TikTok, and Facebook
GRAPHIC DESIGN
Menus, Private Events, Tent Cards, Signage, Print Coordination
WEB DESIGN
Regular website maintenance and updates with events and new menus
EMAIL SMS MARKETING
Monthly newsletters and support for special events and promotions to attract new customers and create memorable experiences.
PPC ADVERTISING
Meta Advertising and Google Search Advertising, including research, strategy and creative
THE PROCESS
SOCIAL MEDIA
Central Social Hall is a full service social media partner. Our strategic social media management includes content creation, photography and videography, monthly reporting, and community engagement. For content creation, we develop engaging content that is aligned with Central’s brand identity and strategy.
Media Shop Collective also does monthly photography and videography to produce social media content, and showcase Central Social Hall’s food, atmosphere and events. Each month, we also do reporting and analytics of social media performance to measure ROI and make strategy adjustments if necessary.
WEBSITE DESIGN
Central Social Hall’s website serves as a digital storefront, showcasing their menu, ambiance and events. Media Shop Collective’s website design services include:
User Experience (UX) Optimization: Ensuring the website is easy to navigate and provides a seamless user experience.
SEO Optimization: Ensuring SEO best practices to improve search engine rankings and drive organic traffic.
Mobile Optimization: Ensuring the website was fully responsive and looked great on all devices.
Regular Updates: Keeping the website up to date with new menu items, events and promotions.
PPC ADVERTISING
Our PPC advertising includes both Meta ads and Google search ads. For Meta ads, we integrate keyword research to run targeted advertising campaigns on Facebook and Instagram in order to reach Central Social Hall’s ideal customer. We also run paid search ads to appear on Google search results pages and drive qualified traffic to the website, using keyword research to get the widest possible reach.
EMAIL MARKETING
Email marketing is a crucial tool to reach Central Social Hall’s customers and drive repeat business. Media Shop Collective’s email marketing services included:
Newsletter Creation: Designing and sending monthly newsletters to keep customers informed about new menu items, special events and promotions.
Email Analytics: Tracking email performance metrics to measure open rates, click-through rates and conversions.
THE RESULTS
At Media Shop Collective, we take a holistic approach to all marketing strategies. By understanding each brand’s positioning, we celebrate your brand stories and utilize all marketing avenues available to accomplish all key objectives and opportunities. We will also identify benchmarks and goals to chance and concur month over month.
Through Media Shop Collective’s marketing efforts, Central Social Hall has been able to remain a thriving Edmonton restaurant, and experience significant growth. We have been able to expand Central Social Hall’s marketing strategy to best match the changes in user engagement, by delivering engaging, enticing content that aligns with the ever evolving marketing strategy. They have received increased online visibility in organic traffic and search engine rankings, which has boosted brand awareness. In one month, the combined impressions across Instagram and Facebook is 163K. The targeted advertising campaigns have effectively increased awareness of Central Social Hall as a popular dining destination in Edmonton. Central Social Hall’s social media following has also grown, along with increased engagement rate and online reviews.