CASE STUDY
CAR PRETTY
Located in Edmonton Alberta, Canada, Car Pretty Inc. has been supplying Edmonton and area with custom graphics, pin striping, paint protection film and vehicle moldings since the early 1990’s. They offer a range of services to protect and customize your vehicle.
THE PROJECT:
By partnering with Media Shop Collective, we achieved a successful boost in Car Pretty’s online product sales. This was achieved by redesigning their existing Shopify store and implementing an e-commerce optimization strategy.
OUR MARKETING SOLUTION:
Web Design:
Shopify Store Refresh
E-Commerce Optimization
THE PROCESS
360 AUDIT
Through our partnership, we conducted a comprehensive 360 website audit for Car Pretty. This involved a detailed assessment of their branding, initial Shopify setup, and product sales analysis. By gaining a deep understanding of the business's strengths and weaknesses, we developed a tailored strategy to research, optimize, and implement changes that would yield tangible results. Our primary focus was to enhance online sales for Car Pretty, and thus, we implemented an e-commerce optimization strategy.
WEB DESIGN
An effective e-commerce strategy plays a pivotal role in driving business growth for online enterprises. We customized a strategy to align specifically with Car Pretty’s industry, leveraging vital information such as target audience, demographics, and location to reach the right customers at the right moment.
The e-commerce strategy encompassed various components, including optimizing the homepage to feature prominent products and collections that are easily visible and accessible to their audience. We also enhanced the collection pages by incorporating filters and search options, ensuring that their audience can effortlessly find what they are looking for. Lastly, we optimized the product pages, making sure that the add-to-cart button is prominently displayed above the landing page fold for increased visibility and ease of use.
THE RESULTS
Supported Car Pretty’s ideal customer with a seamless online shopping experience with added search and filter functionalities on their website
Optimized collection and product pages to support the buyer’s journey and provide the most valuable information for them to make their purchase