CASE STUDY
WINE, WOMEN & WELL-BEING
Wine, Women & Well-Being has created a space for women to get inspired, share encouragement, and build community. With the goal of bringing women together, WWWB hosts monthly networking events where women can connect with other like-minded women in their towns or cities, share ideas, have fun, learn something new, and, of course, enjoy a little wine.
THE PROJECT:
We had the pleasure of working with Wine, Women & Well-Being to help amplify their branding, website, and social media presence.
OUR MARKETING SOLUTION:
Branding:
Logo Extension & Canva Brand Kit
Social Media:
Social Media Audit & Social Media Strategy
THE PROCESS
CONSULTATION
Our partnership with WWWB began with a discovery and consultation call in which we uncovered some challenges facing the brand and developed a game plan for moving forward.
When we began this partnership, WWWB had a number of amazing, major events lined up. However, we noticed that these events, specifically the branding and marketing of these events, were competing with the overarching WWWB brand. We therefore set out to reposition the creative to ensure that the events still stood out and were effectively promoted, but that the WWWB brand continued to shine through in all the marketing.
BRANDING
On our discovery call we learned of the passionate vision of WWWB, a space to support all women, where one can extend a hand down to help women rise up, and not be afraid to reach a hand up for help when needed. Because when one woman succeeds, we all succeed.
We knew the power of this imagery was too beautiful not to be included in the branding, and it became the inspiration for creating the diagonally stacked W's you see here. We wanted to ensure that the message, the purpose, and the vision was clearly represented in the branding elements.
An additional goal with this brand amplification was to create cohesive elements that function strongly together and separately, showcasing the unique aspects that make up Wine, Women, and Well-Being.
SOCIAL MEDIA
With multiple branches across Canada, each with their own social media presence, Wine, Women & Well-Being was searching for a way to create cohesion and portray a consistent brand identity.
MSC created a social media strategy to help WWWB clarify their brand identity, target audience, and key messaging. The strategy also works as a social media guidebook that can be used by the branch leaders, covering what platforms to use, what types of content to create, and tips on connecting with the target audience. To bring it all together, we created templates on Canva for a variety of posts that can be easily edited by each of the WWWB chapters to ensure consistency across all platforms, and a sample social media feed to showcase how the posts can all function together to create a cohesive feed.
THE RESULTS
Create cohesive elements that function strongly together and separately
Outlined a strategy that works as a social media guidebook that can be used by the branch leaders, covering what platforms to use, what types of content to create, and tips on connecting with the target audience.
Designed templates on Canva for a variety of posts that can be easily edited by each of the WWWB chapters to ensure consistency across all platforms