CASE STUDY
MEADOWVIEW GOLF & COUNTRY CLUB
Meadowview Golf & Country Club is a friendly and affordable 18-hole golf course situated along the beautiful Lois Hole Provincial Park in Sturgeon County. It is located just minutes west of St. Albert and northwest of Edmonton.
THE PROJECT:
The Collective helped the owners at MeadowView Golf Course take an established business and give it a complete redesign, updating the logo, branding, and overall experience.
OUR MARKETING SOLUTION:
Branding:
Logo Design
Social Media:
Social Media Management
Digital Marketing:
Social Media Advertising
THE PROCESS
BRANDING
When the owners of MeadowView Golf Course approached us, they were in the process of acquiring an already well established golf course. Through our partnership, we were able to help them rebrand the golf course, not just the name and the logo, but also the experience. We strategized to determine their differentiators, their audience, the unique experience they would offer, and we used those insights to design the branding.
The MSC team worked in collaboration with the architectural designers to revamp the clubhouse, ensuring the signage, colour palettes, finishes, and overall design matched the brand we had established for MeadowView.
While they had requested assistance with their website as well, we recommended that they use a company that specializes in golf course websites to ensure the scheduling and membership purchasing capabilities were optimized for their audience. We shared all of the branding elements that we had established to ensure a consistent brand identity on their website.
SOCIAL MEDIA
Our team of social media marketers started the MeadowView Golf Course social media accounts from scratch on Facebook and Instagram. We created content in line with the new branding to condition previous members, giving them an idea of what the experience at the golf course would now be like, and to engage a new, larger consumer base.
THE RESULTS
We were able to help them rebrand the golf course, not just the name and the logo, but also the experience.
Worked in collaboration with the architectural designers to revamp the clubhouse, ensuring the signage, colour palettes, finishes, and overall design matched the brand identity that we had created.
We created social media content in line with the new branding to condition previous members, giving them an idea of what the experience at the golf course would now be like.