CASE STUDY

TRESTLE’S EDGE WEDDING & EVENTS

Trestle’s Edge is a picturesque, rustic-inspired wedding venue serving the Edmonton area. They are a locally owned, family operated business that believes in building relationships—period. Whether you’re the happy couple-to-be, a guest, or a vendor, they treat you like family and provide exceptional customer service from start to finish.

THE PROJECT: 

We were able to support Trestle’s Edge from the start of their journey, assisting in developing their brand strategy and identity, all the way through to designing and launching their website, and supporting them with full service social media management and digital advertising. We were able to support Trestle’s Edge in a first year launch that exceeded expectations, despite opening their doors during a global pandemic.

OUR MARKETING SOLUTION:

Branding:
Brand Strategy, Brand Identity, Brand Design & Brand Photography
Web Design:
Custom Designed Website & Website Maintenance
Social Media:
Social Media Management, Content Creation & Monthly Reporting
Digital Marketing:
Paid Advertising

 

THE PROCESS

 BRANDING

When we first met with the team at Trestle’s Edge, we learned that they were taking a home, an acreage, and turning it into an event venue. The location was absolutely stunning and we knew that our branding would have to accurately portray the unique beauty of their venue. 

We began the branding process by completing industry research, examining the positioning of local competitors, and establishing a target audience. From there we were able to create a brand strategy and identity that accurately reflected the values, story, and experience of Trestle’s Edge.

Trestle's Edge Wedding & Events Logo

 

EDGE TRESTLE'S
 
Trestles Edge Social Mockup by MSC

SOCIAL MEDIA

Once we had developed a strong brand identity and website for Trestle’s Edge, we began strategizing on what content to share on social media. As the full service social media managers of the Trestle’s Edge account, we were able to provide additional support for the team, nurturing the relationship with their customers, and using social media to assist in customer service as well as the booking process. 

We had a full funnel strategy in place, starting with the initial connection through social media advertising, bringing the consumer to the website to gain a deeper understanding of what Trestle’s Edge offers, and fostering the relationships on social media. We support the customer through their entire journey and consistently present a cohesive brand identity for Trestle’s Edge.

Trestles Edge Squarespace website by Media Shop Collective

WEBSITE

After delivering their brand design elements, we moved on to developing their custom website. Because they were at the very beginning of their business journey, we were posed with the challenge of visually telling their story without any original photography. We worked hard to source photography that was aligned with the expected experience of Trestle’s Edge. 

While working on the website, we knew that we wanted it to not only showcase the beauty that is Trestle’s Edge but also be a resource for newly engaged couples who are unsure of where to start with their planning. Because of this, we decided to include both a preferred vendors list and a downloadable wedding plan checklist, ensuring the couples had everything they needed to prepare for their big day. 

This also led to the experience that we wanted Trestle’s Edge to be known for - it’s all there. Trestle’s Edge is capable of hosting the entire event from start to finish, no need to leave the property at all

THE RESULTS

  • Each month we created content for Facebook and Instagram and at the end of each month, we put together a report on the social media performance of each platform.

  • We selected high performing keywords, and incorporated targeted niche elements of the audience that converted well and were cost effective.

  • Provided website maintenance to consistently update townhome availability

  • Paired their branding with original branded photography to further enhance their visual identity.

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