CASE STUDY
GOLDEN PRAIRIE
Golden Prairie Veterinary Services is your locally owned and operated large animal mobile veterinary clinic. They take pride in providing top quality veterinary care to fit your needs and budget, located and operating in Taber, and surrounding Alberta areas.
THE PROJECT:
Golden Prairie Veterinary Services, a mobile only veterinary practice, needed a strong brand identity and an intuitive website to establish its presence in the agricultural community. Serving farmers, rodeo stock owners, and acreage pet owners in Taber, Alberta and surrounding areas, Golden Prairie required a professional yet approachable look that reflected its commitment to superior vet supplies and on-site care.
With a competitive landscape that included multiple large vet clinics, some with an online presence, it was essential to craft a brand and digital experience that would set Golden Prairie apart from its competitors.
OUR MARKETING SOLUTION:
BRANDING
Craft a brand identity, primary logo, secondary logo, submark, assets
WEB DESIGN
Crafting a simple site incorporating UX creation and design
BUSINESS ASSETS
Business cards
THE PROCESS
BRANDING
To create a distinctive and memorable brand, we developed:
Primary Logo: a strong visual mark representing resilience and agricultural roots without using direct animal imagery.
Secondary Logo & Submark: Adaptable branding elements for versatility across marketing materials.
Colour Palette & Assets: We utilized darker, contrasted colours, including warm oranges, greens and beiges, to maintain a farming theme while evoking familiarity and trust.
Style Direction: A vintage aesthetic that resonated with the local agriculture community, emphasizing tradition and approachability.
WEB DESIGN
Golden Prairie required a simple site that was easy to navigate and catered to local farmers who needed quick access to veterinary services. Our website development and design strategy focused on:
User Experience (UX) Optimization: A clean, intuitive interface ensuring ease of navigation for busy farmers.
Mobile-First Design: Since Golden Prairie is a mobile-only practice, the website was designed to have quick and easy navigation on smartphones and tablets.
Key Information Accessibility: The site prominently features contact information, service offered, and a clear value proposition.
BUSINESS ASSETS
To enhance brand recognition and professionalism, we designed:
Business cards: Incorporating the brand’s visual elements with a clean, professional layout to make a lasting impression on clients.
Additional Brand Materials: Ensuring consistency across all touchpoints, from print materials to online assets.
THE RESULTS
Throughout Media Shop Collective’s efforts, Golden Prairie was able to achieve:
Enhanced Brand Recognition: A professional and consistent brand identity that sets Golden Prairie apart from its competitors.
Seamless Digital Experience: A user-friendly, mobile optimized website that makes accessing veterinary services easier for local farmers.
Increased Engagement: Improved visibility and credibility within the local agricultural community, fostering trust and customer loyalty.
By developing a strong brand and digital presence, we positioned Golden Prairie as a trusted, go-to veterinary provider in the Taber, Alberta region, ensuring their mission of delivering top-tier vet services reached the right audience effectively.