Does Your Brand Need a Refresh? Here’s How to Tell!
Your brand is complete experience that your customers have with your business -- from your logo and brand colors, to the look, feel and experience of your products and services.
Understanding how your brand resonates with your target audience is a critical part to building a successful business.
Because most businesses grow and evolve a lot in the first 2-3 years, it’s not uncommon to experience some “growing pains” when it comes to your visual brand. Many businesses find that they outgrow their initial brands as their business continues to grow.
The problem is, some businesses also have gained a level of visibility in their communities at this point and are understandably hesitant to make changes.
The question becomes:
How can you evolve your brand to match your evolving business without confusing potential clients, losing trust or having to start over with their marketing materials? This is where a brand refresh comes in!
What is a brand refresh?
A brand refresh is a service we provide here at Media Shop Collective. We work with you to come up with a strategy to update your visual brand in a way that meets your needs and the needs of your target audience to ultimately build an even more successful brand.
As your business grows and reaches new levels of success, your brand needs to reflect this growth! Although you might feel concerned that changing your branding might confuse your audience and cause them to lose trust in your business, it’s actually not true.
What causes a loss of trust is the discord between where your business is now and branding that no longer accurately reflects your business.
The good news is that it’s totally possible to refresh your brand in a way that will continue to elevate and grow your business…without starting from scratch! We help clients do this by tweaking the brand they already have.
Our brand refresh strategy
As part of our brand refresh service, we look at:
Brand voice (our professional copywriters will polish your content)
Brand style (our graphic designers will take your brand to the next level)
Brand strategy (our marketing experts will analyze your website structure and strategy)
By making small changes, you can update your brand without completely starting over or confusing your customers and audience.
Here’s how to know if a brand refresh is right for your business:
You’ve been in business 2-3 years (or more)
You feel like your brand doesn’t represent your business as well as it could
You have a logo but you don’t have a complete brand (voice, colours, style)
Your website isn’t serving your business as effectively as it could (or you don’t have a website)
You DIY’d your brand without thinking about the strategy behind it
If you feel like you might be a good candidate for a brand refresh, we’d love to help! Visit our Services page for more information.