Most businesses these days understand that having a presence on social media is an important part of any marketing plan. With over a billion active daily users on Facebook and over 500,000 active daily users on Instagram, it’s more important than ever to ensure that your business is being found and positioned properly on social media.

Facebook and Instagram users are logging in daily to interact with friends and family, as well as businesses they know and love. Social media is being used not only as a way to connect, but also as a tool to seek recommendations, share experiences and research products, services and brands.

Social media gives people an opportunity to get to know, like and trust the businesses they’re interacting with in a way that’s never been possible before.

However, the increased use of social media also means that the bar has been raised when it comes to getting your business noticed! Gone are the days when you can simply post a quick update or call-to-action and expect customers to come running. Do-it-yourself branding and inconsistent posting is a sure way to have your potential customers scrolling right past your business and possibly even damaging your brand or reputation.

However, there are some steps that you can take in order to achieve a social media presence that supports your business goals and takes your efforts from amateur to professional.

Start with strategy

Before you even open Instagram to write your first post, you need to have a solid strategy in mind. Here are a few questions to get you started:

Who are you trying to reach?
What platform are they on?
What solution are they searching for?
What action do you want them to take?
What do they need to know in order to take that action?

Keep branding cohesive

It’s important to establish a strong brand presence on social media so that you posts become recognizable to your followers. Remember that on any given social platform, your followers are only seeing a small percentage of your posts. So although you might feel bored using the same fonts and colors, or sharing the same messages, your audience is not feeling that way! Some tips to keep your brand cohesive:

Create and use a handful of templates for your social media content
Keep the fonts, colors and style consistent
Use a consistent tone of voice
Use a consistent photography style
Include your logo on your posts when possible

Consistent engagement

The final and most overlooked step to achieving success on social media is to engage with your audience as well as other accounts. Social media is meant to be just that….social! Because of the built in algorithms, the more you engage with other accounts, the more views your posts will get in return. More importantly, but you’ll be building relationships with potential customers as well as other like-minded businesses. Some tips to increase your engagement:

Post regularly with high quality photos
Answer questions and comments on your posts
Like and comment on other posts

Often, the benefits of social media, as well as the efforts required to be effective on it, are underestimated by small businesses. We’ve seen first hand the positive effects of a strong social media marketing strategy!

The good news is that you don’t have to do it alone! Through our social media packages, we’re able to provide expert strategy, design and engagement coordination for a truly done-for-you experience!

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