CASE STUDY
CHRYSALIS
An inspiring non-profit organization in Alberta, Chrysalis offers personalized services in Edmonton and Calgary designed to empower individuals with disabilities while providing meaningful opportunities for growth and community inclusion.
THE PROJECT:
Our partnership with Chrysalis began on social media and has grown to include a website refresh, copywriting, branding services, and photography.
OUR MARKETING SOLUTION:
Web Design:
Website Audit, Website Refresh to Wordpress & Copywriting
Branding:
Brand Photography & Design Collateral
Social Media:
Social Media Management, Content Creation & Monthly Reporting
THE PROCESS
WEBSITE
After the initial website questionnaire and strategy discussion, the Media Shop Collective designers began with a website audit. Our audits focus on user experience, paying close attention to who the website is for and how we can best simplify the user’s journey while interacting with the site.
Throughout this process, we discovered that some of the content on their site was no longer relevant. For example, some of the language used was no longer considered appropriate or correct. This not only marked the outdated nature of the site, it could have also turned away many of their ideal visitors. For Chrysalis, this demonstrated the immense value in website maintenance, ensuring that their content is always relevant and appropriate for the people that they serve and that it accurately reflects their values.
After the UX audit, we generated a list of recommendations and best practices to follow. During the redesign process, structured content and visuals were applied. For Chrysalis, the redesign was supported by MSC’s copywriting and photography services. Through Media Shop Collective’s multi-minded approach, we designed a website with updated content and improved usability for their audience.
BRANDING
To support the website refresh and the monthly social media content creation, our in-house photographer captures unique images for Chrysalis of the individuals they serve, the services they provide, and their amazing team of volunteers. The original photography helps us to tell the brand story on both the website and social media.
SOCIAL MEDIA
Chrysalis has such inspiring stories and we feel honoured to be able to help them tell these stories. Through our monthly social media content creation, we are able to share the empowering and brave stories of the individuals that Chrysalis serves, we are able to promote the incredible services that they provide, and support them in spreading awareness of their vision, where people with disabilities are accepted by and included in society for their ability to contribute and where these individuals have the same rights and privileges as all citizens.
THE RESULTS
Through Media Shop Collective’s multi-minded approach, we designed a website with updated content and improved usability for their audience.
Original photography helps us to tell the brand story on both the website and social media.
Through our monthly social media content creation, we are able to share the empowering and brave stories of the individuals that Chrysalis serves, we are able to promote the incredible services that they provide, and support them in spreading awareness of their vision